Win10 PC isnt recognizing Plugable USB 3.0 3.5"/2." SATA HDD/SSD Docking Stattion

My PC does not recognize the docking station at all. The power light is not “blue” as described in the start-up guide, but is more like a pink-violet color - if that means anything. I have tried to plug in with PC on, at reboot, every way I can thing of. It is like it is invisible